Interactive Dad TV
"The brand new syndicated news segment targets today's dads who strive to be equal partners in the raising of their children."
That's right! This quote came from the front page of the website promoting Interactive Dad TV. This new business aims to sell news pieces to TV stations to attract men ages 25-54. A couple of clips are available on the website to see the kinds of stories Interactive Dad TV plans to produce. The first segment is about a father who created the "Tinkle Tube" to help his son aim better during the early potty training days. The second story is about a father and son bonding on the golf course.
The idea is a spinoff from the online parenting magazine InteractiveDad.com, which offers articles written specifically for fathers. The news section of the site is quite busy, but I'll be spending some time there in the coming days to get a sense for their point of view.
I 'm encouraged to see this kind of attention given to Dads as hands-on parents. Here are a few TV segments I'd like to see...
1. Dad rolling up his sleeves to get good at housework because incompetence just doesn't suit him.
2. Dad encouraging his wife to enjoy a night out with friends because he likes living with a fulfilled partner.
3. Dad embracing the career sacrifices required to be available for his family.
Stay tuned.
posted by Marc @ 7:15 PM
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